A debate el periodismo cultural en hispanoamérica


El escritor Alfredo Conde

El escritor Alfredo Conde

“No es lo mismo vender salchichas que cultura”: Alfredo del Conde

  (Mex) “El Periodismo Cultural es el que ayuda a vender productos culturales, así como podría existir un periodismo cosmético para vender cosméticos; a veces el periodismo es cosmético porque disfraza la realidad y la vende”, aseveró el escritor español Alfredo del Conde durante la apertura del Primer Coloquio Hispanoamericano de Periodismo Cultural.

Se llevó a cabo el día 13 de octubre en el Museo Archivo de la Fotografía para conmemorar el nombramiento de la Ciudad de México como Capital Iberoamericana de la Cultura 2010 y en el marco de la X Feria Internacional del Libro en el Zócalo.

Organizado por la Promotora Cultural Cubo Blanca, presidida por Edgar Hernández -editor de la sección cultural “Expresiones” de Excélsior– y la Secretaria de Cultura del DF, Elena Cepeda De León.

El encuentro periodístico fue pensado a partir del recuerdo de un evento de periodismo a finales del 2009, en el cual “descubrí que un colega y yo no recordábamos nada de lo que se había dicho”, comentó Hernández.

La experiencia amnésica inspiró las tres ideas principales del coloquio: “la necesidad de permanencia de las ideas, teniendo en cuenta el olvido al que se enfrenta la labor periodística; dejar un libro, una mirada colectiva sobre la historia del Periodismo Cultural -ello por la crisis en que se encuentran los diarios, las secciones culturales que han dejado de existir o han sido adheridos a otras-; y tres: la pluralidad, ya que hay clanes que difícilmente se mezclan, ya por su ideología, creencias o brecha generacional”, explicó Edgar Hernández durante la inauguración.

También exaltó la intención de generar una “cohesión de los periodistas más desímulos (sic) y romper las barreras geográficas”. Muestra de ello fue la participación de los españoles Alfredo del Conde y la escritora Almudena Grandes.

Al preguntarle sobre la prensa cultural en México, del Conde confesó no haber preparado ningún discurso al respecto, pues no lee prensa mexicana. Aprovechó para externar su desesperanza e incredulidad ante el panorama social español, que calificó como la “historia de un fracaso”.

En los años 60 y 70 “pensábamos que con saber leer las personas serían más justas, armoniosas y harían de Galicia un lugar más habitable; pero de aquella sociedad que soñábamos ya no vislumbro nada.  Hemos fracasado porque no hemos sabido adaptarnos a los tiempos que se nos han venido encima”, explicó.

Para finalizar, del Conde dijo tener más esperanza en “una sociedad como la de ustedes (la mexicana) que en la mía, la cual se guía entre categorías. Entre lo bueno y lo malo”.



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