El nuevo periódico-álbum de Radiohead

radioheadpor José Roberto Cruz Núñez

 (Mex)En el día de San Valentín fue anunciada a través de Twitter la buena noticia. Tras una espera de poco más de 3 años, desde el lanzamiento de In Rainbows (2007), la célebre banda de rock inglesa Radiohead anunció con el mensaje: “Thank you for waiting” (gracias por la espera), el nombre de su nuevo material y precisó una fecha de lanzamiento. The king of limbs (2011) será lanzado en el mundo entero el próximo sábado 19 de febrero en formato electrónico y en formato “periódico”.

 Se anuncia que el formato físico incluirá como material artístico adicional 625 pequeñas piezas de arte adheridas en largas hojas de papel recubiertas de plástico que simularán la forma de un periódico, dentro del cual estará resguardado el disco compacto.

 Causaba expectativa la estrategia comercial del nuevo material que hoy se anuncia, debido a que nuevamente será lanzado a la venta sin ningún single que lo anteceda en la radio. Además, también había expectativa en cuanto al precio establecido para la compra del material, puesto que el álbum anterior sorpresivamente fue distribuido desde le página web oficial de manera “casi” gratuita, ya que el pago por la descarga era opcional.

 Hoy mismo inicia la preventa en línea a través de la página web oficial del álbum.


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