Llega a México la primera librería digital

bibliotecas(Mex)De acuerdo a las cambiantes necesidades tecnológicas, llegará a México   la primera librería digital, como una nueva forma de  comprar y difundir libros originales  de manera legal.

El proyecto está a cargo de la empresa  mexicana Biblits, (www.biblits.com);  su lanzamiento se prevée para el mes de febrero y  espera convertirse en la primera librería con venta de libros digitales en español.

La primera librería digital de México surgió entre tres jóvenes empresarios mexicanos dedicados desde hace varios años a observar el movimiento del libro digital. Eduardo Ávalos, Manuel Dávila y Feli Dávalos, se han dedicado a analizar  el proceso de creación e instauración del libro electrónico en el mundo, lo que les permitió crear en México la primera librería de su tipo.

Dos de los socios fundadores de Biblits, Feli Dávalos y Eduardo Ávalos, visitaron Guadalajara durante la Feria Internacional del Libro (FIL) para hacer tratos con grupos editoriales, y explicaron que pronto cerrarán las negociaciones con éstos.

A los responsables del proyecto les llama la atención “la literatura independiente de México e Hispanoamérica; estamos hablando con sellos españoles, sudamericanos, y queremos acercarnos a la comunidad hispanohablante en Estados Unidos”.

Sobre los temas a ofrecer, aseguraron estar abiertos a todo tipo de libros, temas y autores que deseen dar el pequeño gran salto del papel a la página electrónica. Sin embargo, añadieron de inmediato, “nuestro primer acercamiento es hacia las mal llamadas editoriales independientes”.

Según detallaron, su intención es “crear primero, una plataforma digital  para ofrecerle a los editores la oportunidad de hacer e-books en contacto directo con los autores; y la segunda, servir como tienda en internet y canal de distribución legal.

“La idea es que sea más fácil comprar un libro que descargarlo gratis fuera de lo legal. Creemos que existe una gran cantidad de títulos que no tienen la difusión que merecen por cómo funcionan tradicionalmente las librerías.

Al preguntarle sobre la rentabilidad del proyecto, Ávalos aseguró que las nuevas tecnologías permiten acercar a los usuarios con la literatura. “Existe un gran público dispuesto a leer este tipo de literatura y nos ayudará el garantizar al autor que se va a crear un mayor vínculo con su texto, por ejemplo, a través de las redes sociales”, explicó.

“Lo que proponemos como editores, es ofrecer una comunidad en torno al libro electrónico, y lo que  planteamos es  una estrategia de marketing integral que incluya redes sociales, blogs, periódicos en línea y  podcasts”.

Sin embargo, están convencidos de que el e-book nunca va a sustituir el libro impreso, “son sólo opciones de lectura distintas. Definitivamente el impreso se volverá un objeto más caro, porque, entre más e-book se vendan, la producción del libro será más cara, pero convivirán pacíficamente”.

En 2011, Biblits ofrecerá libros electrónicos, en español, para cualquier tipo de dispositivo en el que puedan ser leídos: desde e-reader hasta una computadora regular, pasando por teléfonos móviles y otros gadgets. La finalidad, aseguran, es que cualquier persona que cuente con una pantalla digital pueda leer a través de ella.

AM/RL

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