Premios Óscar: ¿Lo mejor de la industria?

oscarsAl escuchar que una película ha sido acreedora del premio Óscar, de inmediato suelen dibujarse en nuestra mente conceptos positivos: buen filme, éxito, calidad, entretenimiento seguro.

Sin embargo, el aspecto más cuestionable de la ceremonia hollywoodense es su mecanismo selectivamente comercial con el que elige a sus nominados, en un primer momento, y a sus ganadores, posteriormente.

El pasado domingo 7 de marzo de 2010 se llevó a cabo la 82ª entrega de los Premios de la Academia, en el Teatro Kodak de Los Ángeles. Las películas que lideraron la lista de nominados fueron Zona de Miedo (The Hurt Locker) y Avatar, con 9 nominaciones cada una.

Ls noticia más sonada al finalizar la ceremonia fue sin duda que Kahtryn Bigelow (Zona de Miedo) recibió el premio por Mejor Dirección, creando historia al ser la primera mujer en ser premiada en esa categoría. Su filme, en muchas opiniones una apología de las guerras que sostiene Estados Unidos,  recibió en total 6 estatuillas, incluida Mejor Película.

Por otro lado, la multimillonaria –tanto en inversión como en remuneración- Avatar, un filme que es considerada una crítica al imperialismo consiguió la lamentable cantidad de 3 reconocimientos.

Haciendo un análisis comparativo, ¿es justo que hayan ganado los que ganaron? Y más aún, ¿es justo que la competencia fuera sólo entre estas pocas cintas? Una cosa es que a los norteamericanos les haya gustado más Zona de Miedo – un filme que retrata la presión de la guerra, pero que también la justifica indirectamente- y otra muy distinta es que sea en realidad un buen filme.

Hollywood realiza las premiaciones a sus propias producciones, es decir, una manera de autoelogio y promoción de sus filmes. Lo disfrazan con la excusa de que “la ceremonia únicamente premia a las cintas de habla inglesa”.

Aun así, este no es el principal problema. Lo grave radica en la divulgación ideológica de que “sólo lo hecho en Hollywood está bien hecho” y dejan de lado toda posibilidad de reconocimiento a otras industrias cinematográficas que producen muchas veces, me atrevo a decirlo, películas de mejor calidad artística y de contenido.

Si bien es cierto que existen muchas otras ceremonias de premiaciones en todo el mundo, los Óscares son transmitidos a nivel mundial, por televisión e internet, y son conocidos por millones de personas. Triste es saber que Cannes, la Berlinale, Premios Goya, entre otros, son seguidos por menos aficionados y son pocos los espacios informativos que les dedican su tiempo para promocionarlos.

Pero tampoco todo es malo en la industria norteamericana. Con entusiasmo celebro las nominaciones de Bastardos sin gloria, de Quentin Tarantino, o Un hombre Serio, de los hermanos Cohen. Festejo el premio que recibió The Cove, documental que narra la cruel matanza masiva de delfines en Japón o Logorama, como Mejor Cortometraje Animado, por hacer una ingeniosa crítica a la sociedad de consumo.

De manera muy predecible sucedió esta 82ª ceremonia de premiación, donde los favoritos a recibir las estatuillas doradas se conocían de antemano, no por el desempeño de los actores ni por la calidad de los filmes, sino porque el criterio para evaluar es ya por muchos conocido. La fórmula no falla. Entre tecnologías costosas e inversiones multimillonarias, pasando por historias que justifican la guerra e invasión estadounidense en Medio Oriente, los premios Oscar siempre han sido, son y serán ideología norteamericana pura.



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