Televisión mexicana y la inconciencia masiva

television(Mex) El hombre a través del tiempo se ha prolongado. Es decir, ha desarrollado extensiones mecánicas de los sentidos. La evolución del hombre esta matizada por el deseo del dominio de su entorno, en este caso, las tecnologías han representado un salto hacia el dominio pleno de la naturaleza, así como un dominio del propio ser humano.

 Una de las tantas intenciones de la ciencia es mejorar el entorno del hombre en sociedad. Y en este camino, la tecnología se está convirtiendo en un organismo mediador entre poderes, empresas, la sociedad y el Estado. Los grandes consorcios televisivos tienen un gran peso en múltiples esferas; por esa razón, el nombre que se les acuña a los medios de comunicación es el de “cuarto poder”.

 Lo que se ha visto es que la televisión no funge como contrapoder, en beneficio de la sociedad, sino a intereses de particulares: fomentan un consumismo exacerbado y la inconsciencia masiva; no promueve preguntas que conlleven a una reflexión acerca de su entorno, que creen en el individuo el sentido crítico para la construcción de una sociedad cada vez mejor: muy por el contrario, trasmite telebasura.

 En este sentido, la televisión representa toda una nueva forma de organización racional, ya que la comunicación masiva  es un hecho social  que tienen su origen y se desarrolla en la superestructura, es decir, en el ámbito de las ideas y las representaciones de la realidad-mundo, que es partícipe del orden económico-político-social y que, por tanto, determina y se encuentra determinado por él.

 La televisión mexicana, como caso particular, a partir de su establecimiento en la sociedad de los años 40, se ve afectada considerablemente al adoptar un sistema televisivo norteamericano, pues éste representa a una televisión de corte por completo comercial. En cambio, de haberse adoptado el sistema británico, la historia sería, quizás, diferente. Tal vez este punto sea uno de los factores cruciales que marcaron el rumbo de la televisión en México.

 En la actualidad la “primera educadora de los niños”, “la primera escuela”, se caracteriza por mantener una programación, en sus diferentes canales, totalmente inadecuados para el desarrollo de una sana y equilibrada sociedad, pues promueve el consumismo desenfrenado, pautas de conducta, la inconsciencia masiva, formando seres altamente apolíticos, esparce el ocio entre la gente, pues la competencia por el rating, por la ganancia, se ha convertido en la fuerza creadora para atraer más audiencia: imágenes de muerte, cifras de asesinatos, consumo de droga, de violencia; asesinatos, maltratos a ancianos, mujeres, niños; insultos, exacerbación del crimen y rebeldía inconsciente.

 De esta manera, se podría decir, que los mexicanos, en su mayoría, -sin soslayar el esfuerzo de las televisoras culturales, pocas y en “peligro de extinción”- cuentan con televisión colmada de entretenimiento y publicidad, pasado por el show político y el proceso desinformativo de los denominados noticieros.

 Por otro lado, este medio puede producir reacciones favorables cuando la programación va bien canalizada para un fin que ayude al desarrollo social; así mismo que promueva la crítica, proporcionando información que invite a la reflexión del contexto social; que proyecte los diferentes vericuetos de la cultura, donde la diversidad ideológica, sea plasmada a través del arte.

 Antonio Jáquez y María Séller, desarrolla  en un estudio reciente que “el gran negocio de la televisión”  estuvo sometido a los intereses políticos en turno”, ahora en cambio la televisión tiene el poder hegemónico sobre estos. Es decir, pareciera que los papeles se han invertido: los empresarios manipulan a los políticos, por la razón de que las grandes empresas representan el gran espejo ficticio donde la clase política se verá reflejada ante toda la mirada de la sociedad.

 De tal modo, la televisión mexicana se ha convertido en una encrucijada cómica, donde bufones políticos juegan con la democracia, fabricando espectáculos (como los famosos videoescándalos, cuya única función es el revanchismo partidista, o la creación de campañas electorales colmadas de esperanzas falsas) que sólo mantienen desinformada a la sociedad.

El gobierno saca a flote su falta de habilidades para dirigir al país, mostrando su ineptitud y desatinos al querer construir una nación, pero cómo conseguirlo a base de servilismo y entreguismo internacionales, queriendo enrolarse dentro de los grandes bloques económicos que marcan la “innovación” político-económico-social.

 El sector empresarial y las televisoras marcan el rumbo de la sociedad mexicana, donde el gran juego llamado poder se presenta disfrazado con una túnica de fantasías esperanzadoras y una decadencia indiscutible. Se muestra al público imágenes colmadas de mentira y persuasión: la política como circo, la publicidad creadora de necesidades secundarias y terciarias; programas cuyo fin es el mero entretenimiento, escape del contexto inmediato, una cerrazón al pensar… ya toda una vorágine de falsedades; se necesita construir una televisión que al mismo tiempo reconstruya la visión funesta de un pueblo sumiso, golpeado por la furia de su pasado.

AM/RL

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